Do you need help with digital marketing?
The Digital Marketing Clinic (DMC) offers tailored support to small businesses seeking to strengthen their digital presence and marketing efforts. Whether you’re looking to establish an online presence or refine your current digital strategies, the DMC provides personalized, hands-on assistance and expert guidance to help you achieve your goals.
NOTE: Thank you for your interest in the Digital Marketing Clinic! At this time, we are experiencing a very high volume of applications and are temporarily pausing new submissions. Our team is working diligently to serve our current clients, and we appreciate your patience during this time. We encourage you to check back for updates on when applications will reopen. Thank you for your understanding and support!
*Data is as of March 2021 – the start of the Digital Marketing Clinic
Our Purpose
The Digital Marketing Clinic provides no-cost assistance to Wisconsin small businesses in need of support with their digital marketing efforts. The Digital Marketing Clinic is led by a professional marketing consultant, and equipped with junior and senior-level student consultants that are trained and certified in SEO and analytics.
Digital Marketing Clinic student consultants provide high-impact solutions the proven results in the areas of website optimization, social media planning, digital asset creation, and more!
Who is Eligible?
As an initiative of the Main Street Bounceback Technical Assistance program, the DMC is open to anyone that is an owner, employee, or staff member of a for-profit small business that meets each of the following criteria:
- Fewer than 500 employees
- Based in Wisconsin
- Currently operating and open for business (does not include pre-venture)
If you do not have an established business, please click here to connect with your local Small Business Development Center (SBDC).
Our Digital Marketing Services:
We offer a wide range of digital marketing services — from audits to asset creation — to help small businesses build stronger online brands and connect with more customers. Here’s some of the ways that the Digital Marketing Clinic can support your success:
- Strategic Recommendations: Includes overall assessment of buyer journey and plan development to increase purchases
- Search Engine Optimization: Includes keyword research, landing page optimization, and link building strategies
- Website Audit: Includes checking the performance of your website, and creation of a plan to address deficits
- Social Media Audit: Includes performance check, and suggestions for improving engagement, and posting schedule recommendations. We will provide ideas and best practices about optimizing your social profiles and content mix.
- Digital Asset Creation: Includes branded templates, professional photos, short form video
Beyond client work, the DMC provides workshops on digital marketing and related topics. View the DMC’s YouTube channel here.
Get Started with the Digital Marketing Clinic
The Universities of Wisconsin’s Digital Marketing Clinic collaborates closely with the Office of Business and Entrepreneurship’s core programs — including the Wisconsin Small Business Development Center (SBDC) Network, the Food Finance Institute (FFI), and the Center for Technology Commercialization (CTC) — to support small businesses in need of digital marketing expertise.
While many clients are referred through these programs, small businesses can also apply directly by completing a short application
Strengthened by Our University Connection
The Universities of Wisconsin’s Digital Marketing Clinic is proud to operate in affiliation with the University of Wisconsin Oshkosh and the University of Wisconsin Milwaukee to provide valuable digital marketing resources to entrepreneurs across Wisconsin.
Contact us for more:
Kathy Fredrickson,
Managing Director
Office of Business & Entrepreneurship
