The Food Finance Institute’s (FFI) mission is to make sophisticated financial technical assistance available to every growing food and farm business. They do this through a combination of technical assistance under FFI and trainings, convening, and curated resources from our Edible Alpha® Learning Center. With the food industry making up over one third of our GNP, the Institute is committed to offering services to grow Wisconsin’s food and farm businesses.
Food business, one bite at a time
Multi-day in-person or live online training for small groups designed to take business owners out of the day-to-day operations to focus on strategic work. Combining one-on-one consulting, work sessions, and business presentations, Immersion Trainings are customizable to food brands, farms, and food systems.
• Financial Management Boot Camp
Designed for early stage companies, our Boot Camp provides food industry fundamentals needed to optimize business models, plan for profitability, and finance growth.
• Raising Equity
Developed by FFI Founder Tera Johnson, Raising Equity prepares the participants to raise both debt and equity legally and effectively.
• Scenario Planning
Developed by Scenario Planning expert and Harvard Business Law graduate, Eric Deluca, Scenario Planning helps businesses plan for uncertainty and develop skills to map, adapt and respond to the resulting potential outcomes and paths.
One day in-person or live online training workshops are designed to create business development and financing fundamentals expertise in entrepreneurs. Our On-Demand Training offerings (Deep Dives and Focused Foundations) dig in deeper to targeted topics from industry experts across key areas of a business from Accounting to Branding.
Edible-Alpha ® Podcast and Insights Newsletter
FFI staff interview entrepreneurs and service providers to help listeners glean insights on what it really takes to make money in food. Pair our podcast with our Insights newsletter to read our feature article and a roundup of food-focused finance news and events from across the web.
At every level of the Wisconsin food industry
FFI works with all businesses that touch food; from value-added farmers, to processors, to emerging technology companies and beyond. Their reach extends across the United States, touching over 22 states. This work is possible through support from a collaborative network of food entrepreneurs, local economic development and business organizations and state departments. We also partner with trained and certified food business consultants to provide high-impact business model optimization and financial technical assistance to our clients.
A flagship example of this is in FFI’s anchor state and the Institute’s Wisconsin home, where FFI’s and Wisconsin SBDCs SBA-funded professional business consultants work together to support growing food-focused entrepreneurs.
FFI’s work centers on providing financial technical assistance to help businesses raise the money needed to grow. This includes building investible business models and supporting financial packages to position the business to raise money from traditional and non-traditional sources of capital.
Contact the Food Finance Institute
FFI provides sophisticated financial technical assistance to food, beverage and value-added agriculture businesses.
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One of Sarah’s favorite aspects of her job is asking questions and providing resources to guide business owners to smart success. Projects that are most meaningful to Sarah include innovation and a social mission that supports responsible supply chain development, regenerative agriculture or rural development.
FFI Program Coordinator
Shelbie’s favorite aspects of her work are helping eaters and buyers see the goodness and importance of purchasing locally through strategic communication, helping people achieve their farm dream, and providing current farmers the resources they need to improve their skillsets.