Continual skill development is integral for successful entrepreneurs on along their journey. Explore all of the the Institute’s events around the state for prospective and current business owners across any industry in any part of Wisconsin.
To access Start In Wisconsin’s calendar of events for entrepreneurs, click here.
Raising Equity for Food Businesses
FFIApril 25, 2025 | 10:00AM | Online
Facilitated by: Food Finance Institute
Topic: Financing
Raising Equity is designed to help food and farm businesses successfully raise money, both debt and equity. Instructed by FFI Founder and Innovative Finance Expert, Tera Johnson, this training helps companies raise money legally and effectively. Through four live virtual group sessions and two on...
Navigating Uncertainty
FFIMay 5, 2025 | 1:00PM | Online
Facilitated by: Food Finance Institute
Topic: Managing a Business
In this 4-session program, enterprise leaders will develop different stories of how the future could unfold and craft strategies for addressing both planned and unplanned changes. From government policy shifts, emerging AI and automation impacts, and weather disruptions, to food safety protocols ...
Marketing Plan for Food & Farm Businesses
FFIMay 6, 2025 | 9:00AM | Online
Facilitated by: Food Finance Institute
Topic: Marketing and Sales
This workshop helps you to define, align, and activate your brand to stand out in the marketplace and maximize your business product line and net margin.
Topics Covered
Food, beverage, and value-added farm founders, entrepreneurs, or marketing leaders of all stages who want to defin...
Digital Marketing & Social Media Conference
SBDCMay 8, 2025 | 8:30AM | Wisconsin SBDC at UW - Madison, Grainger Hall, Madison
Topic: Marketing and Sales
In this all-day conference, you will learn how to engage your customers and prospects online through your website and social media and track your activities so that you know what is working and what needs to be adjusted. Join us to build your marketing toolkit and take a time-out to learn more!...
Small Business Forum: Using AI to Grow Your Business
SBDCMay 9, 2025 | 12:00PM | La Crosse County Administrative Center, La Crosse County Administrative Center, La Crosse
Topic: Managing a Business
Unleash the potential of Artificial Intelligence (AI) and automation to streamline your marketing workflow. Learn how cutting-edge tools can help you save time, improve engagement, and achieve results. This program will share real-world cases of how generative AI is being used, as well as some of...
Launch Into Leadership
SBDCMay 15, 2025 | 8:30AM | Wisconsin SBDC at UW - Madison, Grainger Hall, Madison
Topic: Managing Employees
Taking on new supervisory responsibilities is a great opportunity and challenge. Many in supervisory roles have learned either by trial and error or by following what was done by their predecessor. In most cases, this is not a very effective strategy. This course will start you in the right direc...
Small Business Clinic - St. Croix (IN PERSON)
SBDCMay 19, 2025 | 9:00AM | UW River Falls, University Center, River Falls
Topic: Start-up Assistance
Join the Office of Business and Entrepreneurship (OBE) and co-hosts, the SBDC at UW River Falls, for an upcoming Small Business Clinic at UW River Falls on ...
SBIR 101 Webinar
CTCMay 20, 2025 | 12:00PM | Online
Facilitated by: Center For Technology Commercialization
$4.5 Billion dollars in product development is available, maybe to you! Learn more about how you might tap the largest seed fund in this brief overview (and how we can help for free).
The Small Business Innovation Research (SBIR) and Small Business Technology Transfe...
USPTO Experts Panel
CTCMay 21, 2025 | 12:00PM | Center For Technology Commercialization, Madison
Join us for Part 2 of our IP Series to hear from the experts themselves!
...
NSF Presubmission Panel Review
CTCJune 10, 2025 | 12:00PM | Online
Facilitated by: Center For Technology Commercialization
Topic: Start-up Assistance
Do you plan to submit to NSF in July? Please register with CTC to participate in our free Presubmission Panel Review. CTC, in collaboration with a panel of expert reviewers, will simulate the NSF review process to help you improve your SBIR/STTR proposal ahead of the September deadline. This regi...
SBIR 101 Webinar
CTCJune 25, 2025 | 12:00PM | Online
Facilitated by: Center For Technology Commercialization
Topic: Start-up Assistance
$4.5 Billion dollars in product development is available, maybe to you! Learn more about how you might tap the largest seed fund in this brief overview (and how we can help for free).
The Small Business Innovation Research (SBIR) and Small Business Technology Transfer (ST...
From Ideas to Products (Virtual)
CTCJune 26, 2025 | 11:30AM | Online
Facilitated by: Center For Technology Commercialization
Topic: Start-up Assistance
You have an idea, you may have started the initial research on it, and now you're trying to see what's next?
Join us virtually to learn more about lean startup mechanics, the SBIR/STTR program, and the services that are provided by the CTC.
Agenda:
- 11:3...
Biz Smart Sprint
SBDCJune 26, 2025 | 4:00PM | Online
Facilitated by: Wisconsin SBDC at UW - Madison
Topic: Start-up Assistance
Biz Smart Sprint is your introduction into the world of entrepreneurship. In this live, virtual 6-week course, you will learn the building blocks you need to become a successful entrepreneur. Each week, you'll discover the key components you need to start a business, including the Business Model ...
Introduction to Financial Management
SBDCJune 30, 2025 | 4:00PM | Online
Facilitated by: Wisconsin SBDC at UW - Madison
Topic: Business Accounting and Budget
Whether you are starting a new business or looking to organize your current business' finances, accurate financial information is one of the most valuable tools you have to drive success. This course seeks to set participants on the right path by providing a "101" overview of financial bookkeepin...
NIH SBIR/STTR: Proposal Preparation Intensive
CTCJuly 10, 2025 | 8:00AM | UWM Innovation Center
For basic research advancing beyond the academic realm into product development, the NIH provides non-dilutive federal funding through the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs. The NIH SBIR/STTR programs award over $1.25 billion in ...
Financial Foundations for Farms
FFIJuly 15, 2025 | 4:00PM | Online
Facilitated by: Food Finance Institute
Topic: Business Accounting and Budget
Establish a solid financial foundation for your farm or value-added agriculture business at FFI's fundamental training, Financial Foundations for Farms.
In this training, expert-led instruction, tools, and coaching combine to help you develop your marketing and financial management skills,...
SBIR 101 Webinar
CTCJuly 24, 2025 | 12:00PM | Online
Facilitated by: Center For Technology Commercialization
$4.5 Billion dollars in product development is available, maybe to you! Learn more about how you might tap the largest seed fund in this brief overview (and how we can help for free).
The Small Business Innovation Research (SBIR) and Small Business Technology Transfe...
Positive Power Plays: Skills for Conflict & Negotiation
SBDCJuly 30, 2025 | 8:30AM | Wisconsin SBDC at UW - Madison, Grainger Hall, Madison
Topic: Managing Employees
All leaders experience conflict in one form or another. In this class, you will learn how to turn conflict into collaborations and reach win-win resolutions. You will see conflict to clarify roles, relationships, and heighten creativity. Learning how to reach beyond the impasse and find solutions...
Maximizing Your Leadership Potential
SBDCAugust 6, 2025 | 8:30AM | Wisconsin SBDC at UW - Madison, Grainger Hall, Madison
Topic: Managing Employees
Maximizing Your Leadership Potential is a program designed to help you with practical to achieve lasting, sustainable results through people. This course will enable you to sharpen your skills in four fundamental areas of leadership: self-awareness, learning agility, communication, and influence....
DOD SBIR: Proposal Preparation Workshop
CTCAugust 7, 2025 | 9:00AM | CTC Workshop at Research Park-Madison, WI, MG&E Innovation Center, Room 50, Madison
This Department of Defense-focused workshop provides detailed instruction on preparing a proposal to meet the requirements of the DOD, including both technical and commercialization plans and navigating the submission process. Presented by DOD SBIR/STTR expert, Monique Branham, the program w...
NIH Presubmission Panel Review
CTCAugust 12, 2025 | 12:00PM | Online
Facilitated by: Center For Technology Commercialization
Topic: Start-up Assistance
Do you plan to submit to NIH in April? Please register with CTC to participate in our free Presubmission Panel Review. CTC, in collaboration with a panel of expert reviewers, will simulate the NIH review process to help you improve your SBIR/STTR proposal ahead of the September deadline. This reg...
Communication & Delegation Skills
SBDCAugust 13, 2025 | 8:30AM | Wisconsin SBDC at UW - Madison, Grainger Hall, Madison
Topic: Managing Employees
Whether you are communicating with your employees, customers, or suppliers your ability to express yourself well and understand others is a major factor of your success. For this course, you will have the opportunity to take the DiSC Personal Profile and use the results to better understand your ...
NSF Presubmission Panel Review
CTCOctober 7, 2025 | 12:00PM | Online
Facilitated by: Center For Technology Commercialization
Topic: Start-up Assistance
Do you plan to submit to NSF in November? Please register with CTC to participate in our free Presubmission Panel Review. CTC, in collaboration with a panel of expert reviewers, will simulate the NSF review process to help you improve your SBIR/STTR proposal ahead of the November deadline. This r...
NSF Presubmission Panel Review
CTCOctober 14, 2025 | 12:00PM | Online
Facilitated by: Center For Technology Commercialization
Topic: Start-up Assistance
Do you plan to submit to NSF in November? Please register with CTC to participate in our free Presubmission Panel Review. CTC, in collaboration with a panel of expert reviewers, will simulate the NSF review process to help you improve your SBIR/STTR proposal ahead of the September deadline. This ...