Events

Continual skill development is integral for successful entrepreneurs along their journey. Explore all of the Institute’s events around the state for prospective and current business owners across any industry in any part of Wisconsin.

To access Start In Wisconsin’s calendar of events for entrepreneurs, click here.

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Hire Badgers: Student Staffing Opportunities for Small Business

OBEMarch 11, 2026 | 10:30AM | Online

Topic: Business Basics, Managing Employees

Discover how small businesses and non-profits can hire UW–Madison students through internships and the expanded Work-Study Program.

NIH Pre-submission Review - March 2026

OBEMarch 11, 2026 | 12:00PM | Online

Topic: Start-up Assistance, Business Basics, Government Contracting

Are you a CTC client who plans to submit to NIH in April? Please register with us to participate in our free Presubmission Panel Review.

GROW: CPG Marketing Strategy Roadmap [Mar 13 - Apr 10]

OBEMarch 13, 2026 | 9:00AM | Online

Get help aligning product, market analysis, and brand identity with core financial and growth objectives.

HERA Microcredential Convening

OBEMarch 17, 2026 | 8:30AM | UW-Milwaukee Student Union, Wisconsin Room, Milwaukee

Learn about the opportunities and challenges for higher education to develop or expand microcredential offerings in SE Wisconsin.

SBIR 101 Webinar (March)

OBEMarch 17, 2026 | 12:00PM | Online

Topic: Business Basics, Start-up Assistance

$4.5 Billion dollars in product development is available, maybe to you! Learn more about how you might tap the U.S.'s largest seed fund.

Intellectual Property Basics and Helpful Resources

OBEMarch 17, 2026 | 12:00PM | Online

Topic: Business Basics

Learn IP fundamentals from the USPTO—how to protect your ideas, avoid common mistakes, and access resources for filing and enforcement.

NIH Writing Workshop - March 2026

OBEMarch 18, 2026 | 12:00PM | Online

Topic: Business Basics, Start-up Assistance, Government Contracting

Join us for a 1/2 day event in which CTC's SBIR consultants will teach you strategies for writing key areas of your NIH SBIR/STTR.

Financial Foundations for Farms [March 18 - April 1]

OBEMarch 18, 2026 | 12:00PM | Online

Get help choosing farm financing options (loans, grants, equity), improving your loan or grant application, and negotiating favorable terms.

AI-Enhanced Entrepreneurship: A 102-Level Guide to AI Applications in Business

OBEMarch 24, 2026 | 10:00AM | Online

Topic: Business Basics, Managing a Business

This session teaches the deeper levels of Artificial Intelligence at a 102 level.

Entrepreneurial Training Program IN-PERSON: Spring 2026 in Manitowoc

OBEMarch 26, 2026 | 5:30PM | Progress Lakeshore Inc, Manitowoc

Topic: Business Basics, Start-up Assistance

The Entrepreneurial Training Program is designed for anyone who wants to create, build or grow their business.

Entrepreneurial Training Program VIRTUAL: Spring 2026

OBEMarch 26, 2026 | 5:30PM | Online

Topic: Start-up Assistance, Business Basics

The Entrepreneurial Training Program is designed for anyone who wants to create, build or grow their business.

Built to Last: The Entrepreneur's Wellness Framework

OBEMarch 27, 2026 | 12:00PM | Hybrid | Grainger Hall, Madison

Topic: Business Basics

This four-week program helps business owners strengthen their resilience and reduce stress.

Legal Protections for Small Business

OBEMarch 31, 2026 | 11:00AM | Online

Topic: Managing a Business, Start-up Assistance, Business Basics, Government Contracting

Join CTC virtually for a Lunch & Learn, Legal Protections for Small Businesses, on Tuesday, 3/31!

Digital Marketing & Social Media Conference

OBEApril 7, 2026 | 8:30AM | Grainger Hall, Madison

Topic: Marketing and Sales, Business Basics

This all day conference teaches how to build your marketing toolkit to gain customers and prospects online.

Raising Equity [April 9-30]

OBEApril 9, 2026 | 10:00AM | Online

Get help creating an investible business model , financial request package, game plan for raising debt and equity, and investor pitch.

Strategic Thinking & Planning

OBEApril 14, 2026 | 8:30AM | Grainger Hall, Madison

Topic: Business Basics

This course teaches you how to create long term plans strategically.

Strategic Patenting for Entrepreneurs – Going Beyond the Basic Legal Requirements for US Patent Application Filings

OBEApril 14, 2026 | 12:00PM | Online

Topic: Business Basics, Government Contracting, Managing a Business, Financing, Start-up Assistance

Going Beyond the Basic Legal Requirements for US Patent Application Filings

Quarterly Tech Hub Talks - Q1 2026

OBEApril 17, 2026 | 8:30AM | Waukesha County Business Alliance, Waukesha

Join Waukesha-area leaders to inform and access workforce solutions, cost-saving tools and innovation with the Wisconsin Biohealth Tech Hub!

Introduction to Financial Management

OBEApril 20, 2026 | 4:00AM | Online

Topic: Financing, Business Accounting and Budget, Business Basics

Focusing on bookkeeping and the fundamentals of accounting, this course teaches you the basics to business finances.

Fearless Performance Management

OBEApril 21, 2026 | 8:30AM | Grainger Hall, Madison

Topic: Business Basics

This course teaches you how to communicate and manage your employees fearlessly.

FinanceEDGE: Turn Financial Data into Smart Decisions

OBEApril 21, 2026 | 10:00AM | Online

Topic: Business Basics, Financing

Learn to diagnose financial health & apply FinanceEDGE’s 4-step framework to solve cash flow, margin & revenue challenges.

SBIR 101 Webinar (April)

OBEApril 21, 2026 | 12:00PM | Online

Topic: Business Basics, Start-up Assistance

$4.5 Billion dollars in product development is available, maybe to you! Learn more about how you might tap the U.S.'s largest seed fund.

Human Resources (HR) Basics for Non-HR Professionals

OBEApril 22, 2026 | 8:30AM | Hybrid | Grainger Hall, Madison

Topic: Managing a Business, Business Basics, Managing Employees

This course offers the basics on Human Resources such as legal details and best practices for small businesses.

Trademark & Copyright Law Deep Dive

OBEApril 22, 2026 | 12:00PM | Online

Topic: Managing a Business, Government Contracting, Business Basics, Start-up Assistance

Join CTC virtually for a Lunch & Learn, Trademark & Copyright Law Deep Dive, on Wednesday, 4/22!

Idea to Enterprise Pitch Night: University Innovations Ready for Launch

OBEApril 23, 2026 | 6:00PM | Lubar Entrepreneurship Center & UWM Welcome Center, Milwaukee

Topic: Business Basics, Start-up Assistance, Marketing and Sales, Government Contracting

Most startup events celebrate ideas. This event hands you one.

Protecting Your Business Partnership: Buy-Sell Agreements

OBEApril 28, 2026 | 9:30AM | Grainger Hall, Madison

Topic: Managing a Business, Business Basics

Create or update a buy-sell agreement that defines valuation and transition terms to keep partnership changes smooth and avoid disputes.

VC 101 with Mastercraft Ventures

OBEApril 29, 2026 | 12:00PM | Online

Topic: Business Basics, Managing a Business, Start-up Assistance, Financing

Join us for an interactive Lunch & Learn with Mastercraft Ventures to learn about how your innovation can access VC funding!

Navigating Uncertainty [May 4-14]

OBEMay 4, 2026 | 12:00PM | Online

Get help choosing farm financing options (loans, grants, equity), improving your loan or grant application, and negotiating favorable terms.

Business Taxes 101: A Beginner's Guide to Navigating Self-Employment and Small-Business Taxes

OBEMay 5, 2026 | 11:15AM | Online

Topic: Business Basics, Tax Planning, Financing

Learn the basics of business and self-employment taxes to stay compliant, reduce liability, and keep your business financially healthy.

Wisconsin Tax Seminar for New Businesses

OBEMay 7, 2026 | 10:00AM | Online

Topic: Business Basics, Tax Planning, Business Accounting and Budget, Financing

Gain a basic understanding of Wisconsin business tax laws, including registration, permits, filing, and incentives in this DOR seminar.

Intermediate Financial Management

OBEMay 12, 2026 | 9:00AM | Online

Topic: Financing, Business Accounting and Budget, Business Basics

Learn to read, analyze, and use financial data to make smarter business decisions, improve profitability, and manage cash flow.

SBIR 101 Webinar (May)

OBEMay 19, 2026 | 12:00PM | Online

Topic: Business Basics, Start-up Assistance

$4.5 Billion dollars in product development is available, maybe to you! Learn more about how you might tap the U.S.'s largest seed fund.

China: BUSINESS, EDUCATION & GLOBAL DEVELOPMENT

OBEMay 24, 2026 | 7:00PM | Hangzhou, Hangzhou

China May 25 – June 5, 2026. Study Abroad and International Business Leader trip on digital economy, supply chains, global business and AI.

Financial Foundations for Food Brands [June 8-22]

OBEJune 8, 2026 | 9:00AM | Online

Get help optimizing your business model, increasing profitability, and developing your financial management process.

NSF Pre-submission Review - June 2026

OBEJune 10, 2026 | 12:00PM | Online

Topic: Government Contracting, Business Basics, Start-up Assistance

Are you a CTC client who plans to submit to NSF in July? Please register with us to participate in our free Presubmission Panel Review.

Food and Farm Business Consultant Training [June 11-26]

OBEJune 11, 2026 | 10:00AM | Online

Get help building the capacity of your food and farm business clients.

SBIR 101 Webinar (June)

OBEJune 16, 2026 | 12:00PM | Online

Topic: Business Basics, Start-up Assistance

$4.5 Billion dollars in product development is available, maybe to you! Learn more about how you might tap the U.S.'s largest seed fund.

Biz Smart Sprint

OBEJuly 9, 2026 | 4:00PM | Online

Topic: Business Basics, Start-up Assistance

Join this 6-week virtual course to master business fundamentals—planning, marketing, legal, and financial essentials for entrepreneurs.

Maximizing Your Leadership Potential

OBEJuly 23, 2026 | 8:30AM | Grainger Hall, Madison

Topic: Managing Employees, Business Basics

Explore your leadership style and build skills in self-awareness, communication, agility, and influence to achieve lasting results.

Communication & Delegation Skills

OBEJuly 30, 2026 | 8:30AM | Grainger Hall, Madison

Topic: Business Basics, Managing Employees

Improve communication and delegation skills using DiSC insights to build stronger relationships and empower team performance.

Positive Power Plays: Skills for Conflict & Negotiation

OBEAugust 6, 2026 | 8:30AM | Grainger Hall, Madison

Topic: Managing Employees, Business Basics

Improve communication and delegation skills using DiSC insights to build stronger relationships and empower team performance.

SAVE THE DATE: 2026 Food Finance Forum & Expo

OBEAugust 17, 2026 | 8:00AM | Wilderness Resort, Wisconsin Dells

Food Finance Institute Annual Food Finance Forum & Expo

FORWARD FEST: Demystifying the Pro Forma: Building Financial Projections

OBEAugust 19, 2026 | 1:30AM | Online

Topic: Financing, Business Accounting and Budget, Business Basics

Learn to build solid financial projections to assess business viability, secure funding, and manage cash flow with confidence.

FORWARD FEST: Practical Tools for Kickstarting your GTM

OBEAugust 20, 2026 | 8:00AM | Online

Topic: Business Basics, Financing, Cash Flow Management

Learn to build solid financial projections to assess business viability, secure funding, and manage cash flow with confidence.

FORWARD FEST: Practical Tools for Kickstarting Your Go-to-Market (GTM)

OBEAugust 20, 2026 | 1:00PM | Online

Topic: Business Basics

Practical strategies for kickstarting your Go-to-Market (GTM)

FORWARD FEST: Commercial Real Estate Leasing 101

OBEAugust 21, 2026 | 10:00AM | Online

Topic: Business Basics, Managing a Business

Learn the commercial property buying and selling process, valuation basics, due diligence, and strategies to avoid costly mistakes.

FORWARD FEST: From Side Hustle to Small Business

OBEAugust 21, 2026 | 12:00PM | Online

Topic: Business Basics

Learn to use the Business Model Canvas to assess your hobby or side hustle, explore viability, and plan next steps for growth